Embarrassing Product, Image Type, and Personal Pronoun: The Mediating Effect of Body Imagery
Shenghong Ye; Haoyun Yan; Zhengyu Lin; Zan Huang · 2022 · Frontiers in Psychology
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Consumers often feel embarrassed when buying products like condoms, hemorrhoid cream, and beriberi cream in crowded pharmacies. There is an interesting phenomenon in life: Some beriberi creams use the images of a “real foot”, while others use the images of a “cartoon foot.” Imagine if a young woman needed to go to a retail store for beriberi cream that would embarrass her, she would choose a “real foot image” or a “cartoon foot image” beriberi cream? It has been shown that the embarrassment of these products has a strong negative impact on consumer buying behavior. Previous researches have exp
Abstract by Shenghong Ye; Haoyun Yan; Zhengyu Lin; Zan Huang, Frontiers in Psychology (2022) — licensed CC BY 4.0.
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Metadata source: DOAJ · DOI 10.3389/fpsyg.2021.796998