Brand Ambassador Dan E-Word Of Mouth Pengaruhnya Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian pada Marketplace Indonesia
Brahma Wahyu Kurniawan; Beny Mahyudi Saputra · 2022 · Aksara
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
The finding, in one line
“The results obtained in this study are that there is no significant effect indirectly, but it has a significantly positive effect when viewed from the direct influence of each variable.”
Abstract
This study aims to find out about consumer satisfaction directly and indirectly in terms of the brand ambassador and e-word of mouth variables as well as purchasing decisions as a moderating variable. Using path analysis techniques and 125 people as respondents who have used online media (marketplace) to make transactions. The results obtained in this study are that there is no significant effect indirectly, but it has a significantly positive effect when viewed from the direct influence of each variable. Indicates that consumers who are respondents are not too concerned with many consideratio
Abstract by Brahma Wahyu Kurniawan; Beny Mahyudi Saputra, Aksara (2022) — licensed CC BY 4.0.
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WASTE indexes this work — it does not host or republish it. Failure-type classification is automated and approximate.
Metadata source: DOAJ · DOI 10.37905/aksara.8.3.1967-1976.2022