Measuring Self-Preferencing on Digital Platforms
Lukas Jürgensmeier; Bernd Skiera · 2025 · Journal of Marketing
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Digital platforms facilitate exchanges between platform actors, such as trading between buyers and sellers. However, providers of digital platforms also compete with other actors, referred to as third parties, on their own platforms. In such settings, self-preferencing can occur if the platform treats its own offerings better than comparable third-party offerings—a practice often deemed inappropriate. However, detecting self-preferencing is challenging. This article addresses this challenge conceptually and empirically by putting forward a conceptual framework that defines self-preferencing an
Abstract by Lukas Jürgensmeier; Bernd Skiera, Journal of Marketing (2025) — licensed CC BY 4.0.
About to run something similar?
Run an AI Precheck on your own design to catch failure modes like this one before you spend the time. Your first desk check is free.
Related failures
The influence of relational competencies on supply chain resilience: a relational view
Negative / Null Result ReportJob satisfaction and organizational commitment effect in the transformational leadership towards employee performance
Negative / Null Result ReportDynamic capabilities and their indirect impact on firm performance
Negative / Null Result ReportDo Socially Responsible Firms Pay More Taxes?
Negative / Null Result ReportThe Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance
Negative / Null Result ReportPine and Gilmore's Concept of Experience Economy and Its Dimensions: An Empirical Examination in Tourism
WASTE indexes this work — it does not host or republish it. Failure-type classification is automated and approximate.
Metadata source: OpenAlex · DOI 10.1177/00222429251360772