The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Thilo Kunkel; Matthew Walker; Courtney Hodge · 2018 · European Sport Management Quarterly
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
Research question: Analogous to traditional brands, athlete (i.e. personal) brands require management and maintenance. While the use of athlete endorsers is an effective marketing strategy for companies wanting to increase visibility,…
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WASTE indexes this work — it does not host or republish it. Failure-type classification is automated and approximate.
Metadata source: OpenAlex · DOI 10.1080/16184742.2018.1530688