How peer conversations about HIV/AIDS media messages affect comprehension and beliefs of young South African women
E. Lubinga; A.A. Maes; C.J.M. Jansen · 2016 · SAHARA-J
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Most existent research on the effects of interpersonal discussions about health campaign messages is based on surveys. In this study, we analysed actual conversations about an HIV/AIDS poster to find out possible effects. Young South African women in 59 dyads (n = 118) participated in conversations about a deliberately puzzling HIV and AIDS poster that cautioned the target group to be faithful to one sexual partner. We measured their comprehension of the poster and beliefs about the message, before and after the conversations. Overall, actual comprehension (AC) was low, and we observed a large
Abstract by E. Lubinga; A.A. Maes; C.J.M. Jansen, SAHARA-J (2016) — licensed CC BY 4.0.
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Metadata source: DOAJ · DOI 10.1080/17290376.2016.1197146