From Exposure to Intention: How Social Media Entrepreneurial Content Shapes Youth Entrepreneurial Intentions in Kabwe District, Zambia
Simasiku Mwiya Mufalali; Regina Muduli; Mukwalikuli Mundia; Kayaza Ngoma; Jimmy Sikachelela · 2026 · African Journal of Commercial Studies
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
This study examined how exposure to entrepreneurial content on social media shapes entrepreneurial intentions among youths in Kabwe District, Zambia. Grounded in the Theory of Planned Behavior (TPB), the study investigated the effects of…
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Metadata source: OpenAlex · DOI 10.59413/ajocs/v7.i3.42