Customers’ Perception regarding Assurance of Bancassurance Channel
Choudhury Mousumi; Singh Ranjit · 2016 · Acta Universitatis Sapientiae: Economics and Business
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Bancassurance has evolved as a strong distribution channel in India. Bancassurance means that the insurance company and the bank come together to offer insurance products from the counter of the banks to the bank’s customer. The present study attempts to analyse customers’ perception regarding assurance of bancassurance channel in providing insurance-related services. The study also tries to find out the impact of various demographic variables on customers’ perception regarding assurance of bancassurance channel. The study finds that customers consider bancassurance channel having high assuran
Abstract by Choudhury Mousumi; Singh Ranjit, Acta Universitatis Sapientiae: Economics and Business (2016) — licensed CC BY 4.0.
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Metadata source: DOAJ · DOI 10.1515/auseb-2016-0005