Bias reduction of peer influence effects with latent coordinates and community membership
Daniel Rajchwald; Natasha Markuzon · 2016 · arXiv
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
The importance of peer influence on consumer actions plays a vital role in marketing efforts. However, peer influence effects are often confounded with latent homophily, which are unobserved commonalities that drive friendship. Understanding causality has become one of the pressing issues of current research. We present an approach to explicitly account for various causal influences. We implement a simulation framework to show the effectiveness of two latent homophily proxies, latent coordinates and community membership, in improving peer influence effect estimates on game downloads in a Japan
Excerpt shown for reference under fair use — read the full paper at the publisher.
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Metadata source: arXiv