The role of media in shaping pro-environmental behaviors: integrating media system dependency theory and norm activation theory
Chi-Horng Liao · 2025 · Frontiers in Psychology
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
This study examines how media factors influence pro-environmental behavior (PEB) through an integration of Media System Dependency Theory (MSDT) and Norm Activation Theory (NAT). Using both Fuzzy Decision-Making Trial and Evaluation Laboratory (F-DEMATEL) and Structural Equation Modeling (SEM), it evaluates the effects of media factors on NAT components-awareness of consequences and ascription of responsibility-and their role in activating personal norms that drive PEB. The study also considers the moderating impact of self-efficacy on the link between personal norms and PEB. Findings from F-D
Abstract by Chi-Horng Liao, Frontiers in Psychology (2025) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.3389/fpsyg.2025.1520537