Evaluating and Analyzing the Gap of Service Quality Based on the Hierarchical Service Quality Model in Keshavarzi Bank of Iran
gholamhossain khorshidi; Arash Naghash; milad mohamadian · 2014 · پژوهشهای اقتصادی
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Nowadays, the issue of service quality for service-provider organizations specifically banks is of considerable importance. The service-provider organizations (specifically governmental banks) are aware from the necessity of getting satisfaction of customer and assessing quality of services. In this research, we evaluate and analyze the gap of expected and current service quality. In fact, the gap between customer´s expectations of bank services and customers perceptions is assessed based on the hierarchical service quality model (HSQM), which has been introduced by Brady and Cronin in 2001. T
Abstract by gholamhossain khorshidi; Arash Naghash; milad mohamadian, پژوهشهای اقتصادی (2014) — licensed CC BY 4.0.
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