The role of emotion regulation in normative influence under uncertainty
Magnus Bergquist; Malin Ekelund · 2025 · BMC Psychology
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Abstract Social norms are pivotal in guiding decision-making. Motives for following social norms are often described as gaining or avoiding (dis)approval and as an adaptive heuristic. We propose that social norms also serve an emotion-regulating function. Across three preregistered experiments (ntotal = 2518), we operationalized uncertainty as complexity, risk, and ambiguity. Results first confirmed that descriptive social norms are more influential in uncertain situations than in less uncertain ones. When testing the psychological processes, uncertain situations did not make social norms more
Abstract by Magnus Bergquist; Malin Ekelund, BMC Psychology (2025) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.1186/s40359-025-03033-z