The effect of creativity and innovative behavior on competitive advantage in womenpreneur
Retno P. Setyaningrum; Muafi Muafi · 2022 · SA Journal of Human Resource Management
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Orientation: Indonesia is currently in the industrial revolution 4.0 and 5.0. Woman entrepreneurs must be able to increase creativity, innovative behaviour and trust in digital technology to have sustainable competitive advantage for their firm. Research purpose: This study aimed to examine and analyse the impact of creativity and innovative behaviour on competitive advantage mediated by trust in digital technology for women entrepreneurs. Motivation for the study: The literature of creativity, innovative behaviour, trust in digital technology and competitive advantage is still limited in wome
Abstract by Retno P. Setyaningrum; Muafi Muafi, SA Journal of Human Resource Management (2022) — licensed CC BY 4.0.
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Metadata source: DOAJ · DOI 10.4102/sajhrm.v20i0.2069