Incentivized and non-incentivized liking ratings outperform willingness-to-pay in predicting choice
Joshua Hascher; Nitisha Desai; Ian Krajbich · 2021 · Judgment and Decision Making
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
Abstract A core principle in decision science is that people choose according to their subjective values. These values are often measured using unincentivized scales with arbitrary units (e.g., from 0 to 10) or using incentivized…
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Metadata source: Crossref · DOI 10.1017/s1930297500008500