An empirical examination of customers’ adoption of m-banking in India
Madhurima Deb; Ewuuk Lomo‐David · 2014 · Marketing Intelligence & Planning
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
Purpose – The purpose of this paper is to identify factors impacting the adoption of m-banking. Design/methodology/approach – To attain the above objective a conceptual model was developed based on Technology Acceptance Model (TAM) and…
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Metadata source: OpenAlex · DOI 10.1108/mip-07-2013-0119