Rethinking the ‘wellness influencer’: Medical doctors, lifestyle expertise and the question of credentials
Rachel O’Neill · 2025 · International Journal of Cultural Studies
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Medical doctors are central to existing networks for wellness content on Instagram in and beyond the UK, yet remain overlooked within scholarship concerned with this terrain. Taking a case study approach, this article examines three such figures prominent in the UK context. In doing so, it challenges existing conceptualisations of the 'wellness influencer' and argues for an expanded understanding of the category, one that does not assume its representatives are 'lay' persons without recognised expertise in health and well-being. The analysis developed demonstrates that credentials cannot resol
Abstract by Rachel O’Neill, International Journal of Cultural Studies (2025) — licensed CC BY 4.0.
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Metadata source: OpenAlex · DOI 10.1177/13678779241307032