The mediating effect of perceived value on customer loyalty of BMT NU Jawa Timur
Mohamad Mondir; Siti Habibatur Rahma · 2024 · Review of Islamic Social Finance and Entrepreneurship
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Purpose – The purpose of this research is to analyze and examines the effect of Islamic marketing mix, service quality and product quality towards BMT NU Jawa Timur’s customer loyalty with perceived value as mediating variable Methodology – This study is a quantitative research with 200 samples from BMT NU Jawa Timur’s customers. It uses non-probality sampling, and data collected will be analyzed with the help of SPSS software to obtain statistical correlation and regression techniques (validity test, reliability test, classic assumption test, path analysis, t-test, and trimming test). Finding
Abstract by Mohamad Mondir; Siti Habibatur Rahma, Review of Islamic Social Finance and Entrepreneurship (2024) — licensed CC BY 4.0.
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