Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products
Devi Yulia Rahmi; Fikri Alwi; Ratni Prima Lita; Fatma Poni Mardiah · 2025 · Journal of Management and Entrepreneurship Research
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract
Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Research Design & Methods: This study uses a quantitative method with 200 respondents who consume food products with the halal logo in West Sumatra. Data were analyzed using the PLS-SEM (Partial Least Square-Structural Equational Modeling) method. Findings: The results of the study show that the halal logo
Abstract by Devi Yulia Rahmi; Fikri Alwi; Ratni Prima Lita; Fatma Poni Mardiah, Journal of Management and Entrepreneurship Research (2025) — licensed CC BY 4.0.
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Metadata source: DOAJ · DOI 10.34001/jmer.2025.6.06.1-60