Motivational Drivers of Generative AI Continuance: An Integrated Uses and Gratifications and UTAUT2 Perspective
SAHIN D · 2026 · Preprint
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
Abstract This study examines the motivational factors shaping ısers’ continuance intention toward generative artificial intelligence (GAI) by integrating the Uses and Gratifications theory (U&G) with the Unified Theory of Acceptance and…
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Metadata source: Europe PMC · DOI 10.21203/rs.3.rs-8840209/v1