Effects of dynamic capability and marketing strategy on the organizational performance of the banking sector in Makassar, Indonesia
Akhmad Muhammadin; Rashila Ramli; Syamsul Ridjal; Muhlis Kanto; Syamsul Alam; Hamzah Idris · 2020 · arXiv
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
The dynamic capability and marketing strategy are challenges to the banking sector in Indonesia. This study uses a survey method solving 39 banks in Makassar. Data collection was conducted of questionnaires. The results show that, the dynamic capability has a positive yet insignificant impact on the organizational performance, the marketing strategy has a positive and significant effect on organizational performance and, dynamic capability and marketing strategy have a positive and significant effect on the organization's performance in the banking sector in Makassar. Keywords : dynamic capabi
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Metadata source: arXiv