Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers
June-Hyuk Kwon; Seung-Hye Jung; Hyun-ju Choi; Joonho Kim · 2020 · Journal of Product & Brand Management
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
Purpose This study aims to empirically analyze the effects of marketing communications, such as advertisement/promotion and social network service (SNS) content, on consumer engagement (CE), brand trust and brand loyalty.…
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Metadata source: OpenAlex · DOI 10.1108/jpbm-02-2020-2763