Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention
Arash Vahdat; Ali Alizadeh; Sara Quach; Nicolas Hamelin · 2020 · Australasian Marketing Journal (AMJ)
WASTE classifies this as Negative / Null Result Report · AI classification, approximate
The study found no significant effect — useful as a negative control or null benchmark for your own design.
Abstract (excerpt)
This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. Although previous studies on mobile apps have investigated TAM, critical social factors have been neglected,…
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Metadata source: OpenAlex · DOI 10.1016/j.ausmj.2020.01.002